WORK HISTORY

Digital Marketing Specialist

True Leaf Brands, Inc.

Vernon, BC, Canada - Global cannabis and hemp wellness brand for pets. - Implemented PPC strategies and campaigns which boosted digital revenue on E-commerce by 245% in 5 months, with a ROAS of 288%. - Created an email marketing strategy which supported increased sales and doubled subscriber emails. - Implemented a content-driven SEO strategy which supported sales growth and increased brand awareness and education.

Content Strategy Consultant

K2Click LLC

Curitiba, Brazil - SEO focused global agency. - Managed a small team of content writers and designers, creating 100 blog articles and social media publications. - Implemented social media strategies for Facebook, Twitter, and Instagram for global brands on Health/Wellness industry. - Created and optimized 30 niche-focused sales funnels.

Digital Marketing Consultant

400 Growth Agency

- Managed 10 local and global clients, creating content-driven SEO strategies and digital marketing consulting on a daily basis. - Project managed and delivered 7 institutional WordPress-based websites. - Pioneered PPC campaigns for local businesses.

Marketing Management

Caltec Química Industrial

Parana, Brazil - Limestone mining industry. - Created numerous communication products and developed a strong online and social media presence. - Reached 30k Facebook page likes in 3 months. - Pioneered PPC campaigns in the Brazilian agribusiness sector, with a 200% ROI.

Content Manager

VanHack

Vancouver, BC, Canada - Platform that helps tech talent get jobs abroad. - Increased Brazilian audience retention with Portuguese copywriting, content strategies, and translations from English copy. - Participated in the website revamp project proofreading Portuguese copy.

Communication Analyst

FH Consulting

At FH, I worked with strategic support, processes management and development for internal marketing projects, which created a better image of the company among the internal staff. With planning and execution of communication projects, content creation, briefings, strategic orientation for design, communication vehicles updating and new products development, we have also built a strong relationship with the company customers and stakeholders.

Content Manager

Choco la Design

Content strategy, content management, proofreading and editing contents for the Choco la Design website and social media. Although I no longer work as a contractor for this company, I often provide consulting services and do occasional jobs.
Education
  • 2005
    2008
    CURITIBA, BRAZIL

    SOCIAL COMMUNICATION - JOURNALISM

    PONTIFICAL CATHOLIC UNIVERSITY OF PARANA - PUCPR

    Bachelor's Degree
  • 2008
    2011
    CURITIBA, BRAZIL

    FRENCH LANGUAGE AND LITERATURE

    FEDERAL UNIVERSITY OF PARANA

    Bachelor's Degree (Unfinished)
Certifications
  • 2016
    2019

    INBOUND MARKETING CERTIFICATION

    HUBSPOT ACADEMY

    Inbound Marketing certification issued by HubSpot.
  • 2019
    2020

    EMAIL MARKETING CERTIFICATION

    HUBSPOT ACADEMY

    Content Marketing certification issued by HubSpot.
  • 2019
    2020

    IELTS GENERAL TRAINING

    BRITISH COUNCIL

    English Proficiency test recognized globally. Overall score: 8.0/9.0 - C1 Proficient User
  • 2019
    2020

    GOOGLE ADS CERTIFICATION

    GOOGLE

    Google Ads Certification including Google Search Ads, Display Ads, Shopping Ads, Digital Sales.
  • 2019
    2020

    GOOGLE ANALYTICS

    GOOGLE

    Google Analytics Individual Certification.
CONTACT ME

Giulianna Oliveira Santos

Google Ads, Analytics and Hubspot Certified Digital Marketing Specialist

MARKETING SKILLS
DIGITAL MARKETING > Several digital marketing strategies, including on-page SEO, PPC strategies, social ads, and content marketing strategies. Google Analytics, Google Ads and Hubspot certified.
LEVEL : ADVANCED EXPERIENCE : 6 YEARS
SEO PPC SEM
CONTENT MARKETING > Strategy for creating content that converts and raises brand awareness and costumer education.
LEVEL : ADVANCED EXPERIENCE : 4 YEARS
Inbound Email Marketing Sales Funnels
SOCIAL MEDIA STRATEGY > Developing strategies for social media channels, targeting, content creation and monitoring.
LEVEL : ADVANCED EXPERIENCE : 7 YEARS
Facebook LinkedIn Twitter Instagram
LANGUAGE SKILLS
ENGLISH > Full professional proficiency
LEVEL : FLUENT EXPERIENCE : 10 YEARS
PORTUGUESE > Native proficiency
LEVEL : NATIVE EXPERIENCE : 29 YEARS
FRENCH > Working Proficiency
LEVEL : INTERMEDIATE EXPERIENCE : 5 YEARS
SPANISH > Elementary Proficiency
LEVEL : BASIC EXPERIENCE : 4 YEARS