WORK HISTORY
Digital Marketing Specialist
True Leaf Brands, Inc.
Vernon, BC, Canada - Global cannabis and hemp wellness brand for pets.
- Implemented PPC strategies and campaigns which boosted digital revenue on E-commerce by 245% in 5 months, with a ROAS of 288%.
- Created an email marketing strategy which supported increased sales and doubled subscriber emails.
- Implemented a content-driven SEO strategy which supported sales growth and increased brand awareness and education.
Content Strategy Consultant
K2Click LLC
Curitiba, Brazil - SEO focused global agency.
- Managed a small team of content writers and designers, creating 100 blog articles and social media publications.
- Implemented social media strategies for Facebook, Twitter, and Instagram for global brands on Health/Wellness industry.
- Created and optimized 30 niche-focused sales funnels.
Digital Marketing Consultant
400 Growth Agency
- Managed 10 local and global clients, creating content-driven SEO strategies and digital marketing consulting on a daily basis.
- Project managed and delivered 7 institutional WordPress-based websites.
- Pioneered PPC campaigns for local businesses.
Marketing Management
Caltec Química Industrial
Parana, Brazil - Limestone mining industry.
- Created numerous communication products and developed a strong online and social media presence.
- Reached 30k Facebook page likes in 3 months.
- Pioneered PPC campaigns in the Brazilian agribusiness sector, with a 200% ROI.
Content Manager
VanHack
Vancouver, BC, Canada - Platform that helps tech talent get jobs abroad.
- Increased Brazilian audience retention with Portuguese copywriting, content strategies, and translations from English copy.
- Participated in the website revamp project proofreading Portuguese copy.
Communication Analyst
FH Consulting
At FH, I worked with strategic support, processes management and development for internal marketing projects, which created a better image of the company among the internal staff. With planning and execution of communication projects, content creation, briefings, strategic orientation for design, communication vehicles updating and new products development, we have also built a strong relationship with the company customers and stakeholders.
Content Manager
Choco la Design
Content strategy, content management, proofreading and editing contents for the Choco la Design website and social media. Although I no longer work as a contractor for this company, I often provide consulting services and do occasional jobs.
Education
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2005 2008CURITIBA, BRAZIL
SOCIAL COMMUNICATION - JOURNALISM
PONTIFICAL CATHOLIC UNIVERSITY OF PARANA - PUCPR
Bachelor's Degree -
2008 2011CURITIBA, BRAZIL
FRENCH LANGUAGE AND LITERATURE
FEDERAL UNIVERSITY OF PARANA
Bachelor's Degree (Unfinished)
Certifications
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2016 2019
INBOUND MARKETING CERTIFICATION
HUBSPOT ACADEMY
Inbound Marketing certification issued by HubSpot. -
2019 2020
EMAIL MARKETING CERTIFICATION
HUBSPOT ACADEMY
Content Marketing certification issued by HubSpot. -
2019 2020
IELTS GENERAL TRAINING
BRITISH COUNCIL
English Proficiency test recognized globally. Overall score: 8.0/9.0 - C1 Proficient User -
2019 2020
GOOGLE ADS CERTIFICATION
GOOGLE
Google Ads Certification including Google Search Ads, Display Ads, Shopping Ads, Digital Sales. -
2019 2020
GOOGLE ANALYTICS
GOOGLE
Google Analytics Individual Certification.
CONTACT ME
MARKETING SKILLS
DIGITAL MARKETING >
Several digital marketing strategies, including on-page SEO, PPC strategies, social ads, and content marketing strategies. Google Analytics, Google Ads and Hubspot certified.
LEVEL : ADVANCED
EXPERIENCE : 6 YEARS
SEO
PPC
SEM
CONTENT MARKETING >
Strategy for creating content that converts and raises brand awareness and costumer education.
LEVEL : ADVANCED
EXPERIENCE : 4 YEARS
Inbound
Email Marketing
Sales Funnels
SOCIAL MEDIA STRATEGY >
Developing strategies for social media channels, targeting, content creation and monitoring.
LEVEL : ADVANCED
EXPERIENCE : 7 YEARS
Facebook
LinkedIn
Twitter
Instagram
LANGUAGE SKILLS
ENGLISH >
Full professional proficiency
LEVEL : FLUENT
EXPERIENCE : 10 YEARS
PORTUGUESE >
Native proficiency
LEVEL : NATIVE
EXPERIENCE : 29 YEARS
FRENCH >
Working Proficiency
LEVEL : INTERMEDIATE
EXPERIENCE : 5 YEARS
SPANISH >
Elementary Proficiency
LEVEL : BASIC
EXPERIENCE : 4 YEARS